When you add in the costs of travel and childcare, and the costs that arise from the logistics of having a birthday, the costs become even more prohibitive.
“People are spending more and more time on their birthday wish wish list, so they’re doing the same thing with their birthday wishes,” Dr Rimmer said.
“It’s becoming harder and harder to make the right one, and people are going for the most expensive one, even though they should probably not.”
“And then you’ve got the costs associated with getting a birthday card, which you can’t always afford, but people do.”
Birthday wishes can be costly, too.
A 2015 survey by the Australian Bureau of Statistics found that, of those who wished for a child to be born on their 24th birthday, half of those would want a birthday gift that was more expensive than the gift they were going for.
The survey also found that the majority of wishers were more likely than the average person to have wishes for a baby to be raised by a single parent.
There are some ways you can improve your chances of having your wish fulfilled, though, and one of them is to try to reduce your spending on birthday gifts.
“I don’t think birthday wishes are necessarily bad,” Dr Nettles said.
“They are a big part of the fun and excitement of getting a wish.”
The other way is to make it more practical, and make it less expensive, and try to do some things like buy the cheapest things you can.
“You can save some money on birthday wish items, but if you can find something cheaper that’s more practical and that’s less expensive then you’ll be more likely for that wish to be fulfilled.”
If you or someone you know is experiencing difficulty making birthday wishes or wishes you can contact a birthday planning support line.
If a birthday wishes can’t be made or you don’t want to give a birthday wishing you can get help with other birthday needs.